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Ibérica News


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07/06/2019, 10:56



Ibéricos Montellano is a family business with more than 30 years’ experience, the third generation of producers based in Guijuelo. After being recognized in London with the Great Taste award, they have placed their focus on international expansion.

What is your motto? What makes you stand out? 
Ibéricos Montellano is committed to the highest quality standards of production
We know that to make a great product we need to guarantee the best raw materials and control the artisanal process from start to end. We respect the slow growth of the pigs, we control their diet, and the hams are kept in piles, drying naturally.

What’s your presence like in Spain?
As of today our strongest presence in Spain can be found in Madrid and Barcelona. We focus on gourmet stores and gourmet spaces, and we work with El Corte Inglés nationwide.
Our turnover is just over 5 million euros.

What new features have you incorporated into your strategy?
Our strategy is to stay true to quality and traditional processes, innovating in both retail and HORECA formats.
In terms of innovation, we have just added a 100% organic line which comes with no additives at all

Regarding exports, how is your international projection? In which countries can we find you? 
We have been exporting for 25 years. We started with Germany and two and a half years ago we have landed in France, Portugal, Czech Republic, Japan, Hong Kong, South Korea and Macao. We work to adapt ourselves to the demand and competition in different markets. 

In your opinion what’s the key to succeed in the international markets?
You need to be very clear about your own identity, reflect on you are as a company and where you want to be in terms of market positioning. From there, draft a development plan and have an experienced team deliver it. 

How do you see the future? 
We are consolidating our exports, paving the way towards new markets. At the same time, we’d like to increase our brand recognition in line with the core values of our products and the ones of our company.

29/05/2019, 18:45



Beneoliva is a business project of the Sala-López family, which began its journey within the food sector starting with citrus production and extending its activity to the olive oil segment. We have had the pleasure of chatting with Beneoliva’s owner Manuel Sala-López

What are your main products? What makes them unique?
In Beneoliva we have a premium range, Señorío Jaime de Rosell, which can be Reserva Familiar, Summum and Máximo, and a mid-range product line called Beneolive. Our oils are cold-extracted, and this helps us preserve the quality of the product better. Another feature that makes our products unique is that we owe our own olive mill and we control all processes: from olives collection throughout distribution.

What presence do you currently have in the Spanish market?
Within the Spanish market, we are very settled in the region of the Valencian community and in Murcia. We also have a few points of sale in cities such as Burgos, Barcelona, Madrid, Castellón or Almería, basically through retailers such as Carrefour.

30% of our turnover corresponds to domestic sales and 70% to exports.

What are your strategies product wise?
In terms of product strategy, in the last years we created olive oils with different flavours such as white truffle, truffle, basil, lemon, garlic etc. We have also added a new bio line within our premium range Señorío de Jaime Rossel, from olives with organic certification. Finally, another important factor is our flexibility when it comes to customization of our product for third party customers and white label clients.

Speaking of exports, when did you start exporting?In which countries do you have a presence?
We have been exporting since we created the company in 2010. Exports have always been a very important component of our annual turnover, now accounting for about 70% of the total company revenue.
We have presence in many countries in Europe such as Sweden, Denmark, Poland, Switzerland, Belgium, Holland, United Kingdom, Russia ... also in Asia in countries such as Taiwan, and in the United States.

What are your export strategies?
We use different channels to reach international markets:
In the first place, we work with an export agency in Madrid

Second, we try to participate as much as possible in international fairs such as Ibérica Expo to personally get in touch with distributors.

And finally, we don’t dislike trade missions in those countries where we have no presence. As an example we will soon have a commercial mission in Norway.
We always prefer, if possible, to have more than one distributor in each country.

What should Spanish companies do to export more and better?
In my opinion, anyone willing to export shall study its own target market, analyse GDP and other macroeconomics as well as competition and his chances to succeed. You also need to get an understanding of your buyer persona: know what products you currently have and understand if they can fit your prospects’ needs. According to our experience I think it is also very important to arrange meetings with potential customers prior to an event in order to maximize your chances to succeed.

Where do you see your company in 5 years?
In 5 years our objective is to build presence in most of the European countries and have at least one good distributor in each one of them. We also intend to consolidate our exports in the United States. In terms of revenue we are aiming at doubling our turnover.
22/05/2019, 21:01

mevalco; iberica expo; spanish; food



We have had the pleasure of interviewing David Menéndez, co-founder of Mevalco, a leading distributor of Spanish food and beverage products based in Bristol. Here’s his take on the UK market:

Mevalco opened its doors in 2007, when David Menéndez and Daniel Valle decided to join forces and combine their own different backgrounds, to import quality Spanish food& beverage products to the UK. The company has been based in Bristol since then. They supply a wide range of foodservice businesses, from hotel chains to pub and restaurants chains as well as retailers and deli shops. 

What are the market trends in the UK Horeca and Retail channels for Spanish food & beverage products?
Despite Brexit, British market is keeping a very positive trend for spanish gourmet products. Products such as seafood or artisanal cheeses are trending now. With regard to distribution channels, both show a strong outlook. We mainly work in the Horeca channel to distribute our products. Though, we also distribute to many retailers, independent deli shops and deli chains.

What has been the most remarkable achievement to date?
It has been a significant learning curve, dotted with wonderful milestones.  We were thrilled when we achieved our first real client (Los Gatos, in Swindon), when Lido chefs were so excited about our products on a tasting we did in the back of our van, when Morgenrot allowed us to showcase our range in Bolton Stadium to their clients, when we were bold and started to import fresh iberico pork (as far as we know we were the first ones, definitely outside of London), when we started to grow with such inspiring persons as Owen, Tom and Natt (Bar 44), Kieran and Imogen (Bravas),  Peter and Jonray Sanchez-Iglesias (Casamia), when Martin Burge trusted us and open the doors of our first two michellin restaurant Whatley Manor, when we achieved our first million turnover and £100,000 order! But the most important achievement to date it has been, without a doubt , to build an inclusive blame free, continued-learning culture at Mevalco and be surrounded by a fantastic team.

Which qualities or characteristics do you look for in a producer?
High quality plays a hugely significant role in picking a supplier, we look for products that are of much higher quality than anything that’s available, but also, we pay special attention to provenance and the story behind each producer.
Furthermore, we look for professional and reputable businesses able to honour their commitments and show flexibility.

How do you see the market and your company in 5 years from now?
As I mentioned before, market trend is positive and everything points that it’s going to remain positive during the next 5 years.  Regarding our company, we expect to grow, to add more products and more product categories to our portfolio and probably to double up our annual revenue.

If you were a producer, how would you approach a Trade Fair in the UK - like Ibérica Expo?
In my opinion, to succeed in a fair like Ibérica Expo London, producers must do their homework prior to the event. In the first place, they need to research who is going to be present at the fair, which distributors or buyers, what they do, and which products they may be looking for. At the same time, they should become aware of exhibitors within their same product segment, in order to fine tune their offering consequently. In this regard, the fact that Ibérica does select just a few producers for every product category simplifies my job at the event.

Alongside many other distributors and buyers, Mevalco is going to be present at Ibérica Expo in London this coming 7-8 November 2019. If you are looking for a distributor to export your products to the UK, contact us now to book your stand.


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