We spoke with Christian Bungard, Export Director, Bornos Bodegas & Viñedos.
You are a group made up of seven wineries – do all of them retain their own personality?
Although all wineries belong to the same group and share a general group philosophy, each of them has a diverse winemaking style. All wineries have their own history and terroir and therefore these define the image and personality of each of the wineries.
What’s the common philosophy behind each of them?
The common pillars of our winemaking style can be found in the rigorous selection, continuous research, sustainability and quest for customer satisfaction.
Let's talk about your wines, what new features stand out within the portfolio and what are the undisputed classics?
Our most successful launch in the last 5 years has been our Bornos Frizzante Verdejo, a sparkling wine of low graduation and light sweet notes, very much oriented to younger audiences.
In 2019 we launched our Señorío de Sarría Rosé, in the attempt to follow the new international trend of rose wines. Soon we will also bring to the market the new range of Rioja wines from Martínez Corta which is our latest group addition.
Undisputed classics include Palacio de Bornos Verdejo, Señorío de Sarría Rosado, Lleiroso Crianza, Dominio de Bornos Roble, Guelbenzu Evo and Orot Crianza.
After achieving international recognition with a gold and a silver medal in Brussels, what markets are you targeting?
Our most important markets, regardless of award winning, are undoubtedly the UK, USA & Germany. The UK is of specific interest because it sets trends in Europe.
What are the ‘must-have’ priorities for wineries that wish to export?
Undoubtedly, being able to adapt to the requirements of each country, especially to market trends, but without losing your own essence. Finding such a balance is certainly the hardest thing when it comes to designing and implementing a good trading strategy.
Are there any wineries that have inspired you?
We are present in 5 appellations of origin: DOCa Rioja, DO Navarra, DO Ribera del Duero, DO Toro, DO Rueda and the Ribera del Queiles. In all of them there are excellent examples of successful companies. We try not to replicate business model of any existing company, because each of them has its own philosophy, its own success formula.
What will the future of the group look like?
We are consistently growing in the markets mentioned above, as well as in Mexico thanks to the strong connections our owners have there. We do not rule out the incorporation of new projects in other wine-growing areas in the medium term.