Thailand is the second-largest economy in Southeast Asia. Exporting to Thailand should be part of the strategic development plan of any exporter operating in Asia.
Market penetration of Spanish high-end products has experienced great growth. Olive oil, olives, charcuterie, preserves, spices, cheese and sweets are the categories with the highest demand in Thailand.
Global wine consumption in Thailand in 2018 reached 27.3 million liters and value of 17.943 million THB. Spain's current market share is 1.5%, which represents a great growth opportunity.
Ibérica Expo Bangkok is the gateway to Southeast Asia. In an economy largely dominated by commerce and tourism, the opportunity to present products, especially high-end, is invaluable.